Huffington Magazine Issue 76-77 | Page 69

ROOM TO READ/IAN MURPHY Exit all connected, all facets of the same existence — shining and reflecting in and upon each other.” He knew he wanted to keep telling stories — and to do so in a way that kept the best of Hollywood — but he needed them to be in the service of something bigger. And so Kring created the Conspiracy For Good, an interactive multimedia platform where the audience becomes part of the story and the end result is a real-life social benefit. With the first Conspiracy For THE THIRD METRIC HUFFINGTON 11.24-12.01.13 I didn’t want to preach. I had no particular cause or political statement I wanted to make. I just had a need to say something.” Good launch, he incorporated mobile apps and games, music downloads, Twitter, and live performance art in which people gathered in public spaces — including London’s Tate Museum. In the story plot, recording artist Nadirah X took a break from her career to devote herself to building a library in Africa. But the A library in Zambia established by Room to Read, a nonprofit literacy program supported by Conspiracy for Good.