Huffington Magazine Issue 74 | Page 60

SILICON FOREST This sort of evolution has become a familiar thread of the American story. From Detroit to Oakland, former factories and warehouses within the city core have been turned into condominiums and eateries, their plain brick walls and exposed plumbing retained as urban chic accents. HUFFINGTON 11.10.13 Portland adopted one of the toughest urban growth boundaries in the nation, limiting development beyond the urban core and effectively preempting the suburban sprawl that has devoured the outer rings of major metropolises like Los Angeles, Phoenix and Atlanta. Develop- “We’re trying to diversify. We’ve definitely been pushing ourselves to think of ways to generate more buzz around startups and tech in Portland.” Portland, a metropolitan area of 2.2 million people, stands out as a particularly dedicated practitioner of this variety of urban re-imagination. The efforts are central to the city’s work to attract investment and generate employment. As most western American cities have over the decades embraced car culture, adding freeways to exploit access to abundant land as cheap housing stock, Portland has famously axed planned highway expansions while emphasizing public transportation and pedestrian walkways. In the early 1970s, ers and rural landowners protested, but the result was precisely the sort of development favored by the urban planning set: densely clustered, laced with bicycle lanes, and endowed with a wealth of parks and landscaped walkways. This sort of living has attracted people — and their money — from California, New York and elsewhere. In recent years, the Pearl District, a cluster of old warehouses in the city’s northwest, has been reborn as a hive of glass-fronted condos, designer home-furnishing outlets, boutiques and wine bars. In neighborhoods once written off as dilapidated or rife with crime, moneyed professionals have de-