Huffington Magazine Issue 72 | Page 41

Voices sponsibility on the scale required. Some global firms have become skilled at transcending national jurisdictions to avoid obligations, be they on the environment or tax. In a globalized commercial world, ensuring compliance requires coordination between countries that often compete for investment. In Now for the Long Term, the report of the Oxford Commission for Future Generations, we call for a move to “revalue the future,” which includes a number of ideas for focusing business on the long term. Our proposal for “innovative, open and reinvigorated institutions” fit for this century, not the last, includes a call for a Voluntary World Taxation and Regulatory Exchange. This Exchange will raise pressure on companies to disclose their tax planning and transfer pricing arrangements and on governments to reveal preferential tax rulings. Collectively, we need to rethink corporate governance so that owners and boards embrace longer-term mindsets and responsibilities to society at large. Above all, we need business leaders to invest their significant ingenuity, creativity and resources on creat- IAN GOLDIN ing long-term value. Changing course in such ways may seem contrary to the rational choices of individual investors and companies. However, if we do not step up to this challenge, the collective result may be consequences so damaging future generations will wonder how we squandered our truly remarkable opportunities. The consequences of our actions will resonate for generations to come. But the choices are ours, and need to be taken now. Ian Goldin is the director of the Oxford Martin School at Oxford University. This post is part of a series produced by The Huffington Post and The Oxford Martin Commission for Future Generations, in conjunction with the release of the latter’s report Now for the Long Term, published by the Oxford Martin School at the University of Oxford. The report’s recommendations aim to break the gridlock that undermines attempts to address the world’s biggest challenges; to bridge the gap between knowledge and action; and to redress the balance between short-term political pressures and a need to secure a sustainable, inclusive and resilient future. HUFFINGTON 10.27.13