Huffington Magazine Issue 68 | Page 44

HUFFINGTON 09.29.13 COURTESY OF CLIFFORD NASS DRIVER ON BOARD to a human when complex situations arise, much as planes’ autopilot systems ask pilots for help in emergencies. As one report authored by researchers at the Massachusetts Institute of Technology recently noted, “driverless is really driver-optional.” Nass’ biggest fear is that unless car-human collaboration is better understood, self-driving cars could prove even more dangerous than the existing, imperfect automobile technology. “One of the great ironies is that autonomous cars are much more dangerous, but not while they’re being autonomous,” Nass says. “They’re dangerous because of the driver taking over from the situation.” Nass has spent more than 25 years studying how people speak to, look at, criticize, make friends with and lie to machines. He’s examined how sad drivers respond to peppy virtual voices