JASON KEMPIN/WIREIMAGE/GETTY IMAGES
Exit
photo,” Google’s CEO informed
the tech blogger who shared it).
For the non-Silicon Valley crowd,
the snapshot only confirmed that
Google’s wearable computer was
probably just some newfangled
novelty for sci-fi nerds.
But then Glass showed up
in Vogue.
This month’s Vogue — the
vaunted September issue — carries a 12-page spread showing
models prominently wearing
color-coordinated pairs of Glass.
Titled “The Final Frontier,” the
shoot showcases a “futuristic vision of fashion” that’s “tailored
for the brave and the bold.” Think
Metropolis meets Gattaca, set in a
technicolor Martian landscape.
Though neither Vogue nor
Google would confirm who first
proposed featuring Glass in the
glossy, the fashion shoot marks the
latest boost to Google’s mission to
portray Glass wearers as fashionable futurists, not geeks. Success in
doing so would go a long way toward helping Glass become a mainstream hit when it finally launches.
Every photo in Vogue’s September spread features Glass as the
ultimate fashion accessory for the
Space Age stylista. Architect Robert
Bruno’s UFO-shaped house made of
STYLE
HUFFINGTON
09.15.13
The fashion shoot
marks the latest boost to
Google’s mission to portray
Glass wearers as fashionable
futurists, not geeks.”
rusted steel serves as the backdrop
for models decked out in minimalist Bottega Veneta, Gucci, Balenciaga and Google. In other words,
it couldn’t be less like a guy photographing himself in the shower.
According to Chris Dale, a Google
spokesman, the artistic direction
was entirely up to Vogue. The tech
giant had someone on hand at the
fashion shoot to ensure the devices
were charged and to provide technical support, but “that’s about it,”
Dale noted in an email.
Designers
Yvan
Mispelaere
and Diane Von
Furstenberg
join Google
co-founder
Sergey Bin
(right) in
wearing
Glass at the
Spring 2013
MercedesBenz Fashion
Week in New
York City.