Exit
CULTURE
HUFFINGTON
08.25.13
Can the Great Amazon
Art Experiment Pay Off?
BY MALLIKA RAO
ITHIN MINUTES OF its
launch, internet sleuths
dug up the priciest item
in Amazon’s fine art
collection: an oil painting by Norman Rockwell, for $4.85 million.
And so began the life of Amazon
Art. The website’s latest venture
brings together works from more
AMAZON.COM
W
than 150 galleries and 4,500 artists
— some priced in the millions, and
at least one at $10. Participating
dealers handle shipping, insurance
and storage of the stock; even return
policies are their own. Amazon offers o