THE BIG SQUEEZE
HUFFINGTON
08.18.13
BENJAMIN NORMAN/
BLOOMBERG VIA GETTY IMAGES
“THEY’RE BASICALLY SAYING,
‘TO BE HEALTHY, TO DO YOGA,
TO BE A PART OF THIS MANIFESTO,
YOU HAVE TO LOOK LIKE THIS.’ ”
Lululemon’s biggest competitor, Gap’s yoga brand Athleta, offers “extended” sizes, and so does
Gap’s Old Navy, which sells yoga
gear as well.
Lane Bryant and Avenue, known
for their everyday plus-size wares,
have begun to offer some items for
yoga lovers, too. Nordstrom’s Zella
brand climbs up to size 24 for
some styles, in an attempt to draw
in plus-size customers.
But this evolution has unfolded
too slowly to satisfy many consumer advocates, who have lately
targeted Lululemon in a campaign
to expand plus-size offerings.
Late last year, Cordelia Storm, a
coach at a nonprofit parkour gym