Huffington Magazine Issue 59 | Page 32

RICHARD FOREMAN JR; SMPSP /© 2013 SUMMIT ENTERTAINMENT, LLC. Voices will also be told and you’ll find yourself in a dizzying carousel of interviews and blog posts in the month of publication, talking about yourself more than your book. So however separate they might be thematically, if you’ve read much of Scott Card’s opinions on atypical sexuality, you might find it hard to read his work dispassionately. You might also find it embarrassing to read his work in public, just as some shy away from reading the works of Ayn Rand or Karl Marx on public transportation. That’s the flip side of the machinations of book publicity. (Judge not the reader of a book ANDREW LOSOWSKY in public, for you know not why they readeth.) Hence, despite my above advice to readers about reading widely and carefully, publishers who are thinking of hiring Scott Card might want to think twice about the decision. The cult of the author means that you will be devoting some of your publicity resources to giving him a mouthpiece, and what he says will be on some level presented alongside your brand. Also, some groups may not be excited about the advance you paid him, which brings me to... * Authors make money from books and movies. This is undoubtedly true (at least for the lucky few.) However much the HUFFINGTON 07.28.13 Hailee Steinfeld (left) and Asa Butterfield (right) in Ender’s Game.