Huffington Magazine Issue 59 | Page 32
RICHARD FOREMAN JR; SMPSP /© 2013 SUMMIT ENTERTAINMENT, LLC.
Voices
will also be told and you’ll find
yourself in a dizzying carousel of
interviews and blog posts in the
month of publication, talking about
yourself more than your book.
So however separate they might
be thematically, if you’ve read
much of Scott Card’s opinions on
atypical sexuality, you might find it
hard to read his work dispassionately. You might also find it embarrassing to read his work in public,
just as some shy away from reading the works of Ayn Rand or Karl
Marx on public transportation.
That’s the flip side of the machinations of book publicity.
(Judge not the reader of a book
ANDREW
LOSOWSKY
in public, for you know not why
they readeth.)
Hence, despite my above advice to readers about reading
widely and carefully, publishers
who are thinking of hiring Scott
Card might want to think twice
about the decision. The cult of
the author means that you will be
devoting some of your publicity
resources to giving him a mouthpiece, and what he says will be on
some level presented alongside
your brand. Also, some groups
may not be excited about the advance you paid him, which brings
me to...
* Authors make money from
books and movies. This is undoubtedly true (at least for the
lucky few.) However much the
HUFFINGTON
07.28.13
Hailee
Steinfeld
(left) and Asa
Butterfield
(right) in
Ender’s
Game.