Huffington Magazine Issue 58 | Page 48

THE NEW GOLD RUSH HUFFINGTON 07.21.13 “People are flocking here like it is the gold rush. I’m up against everyone from mom-and-pop investors to multibillion-dollar hedge funds.” from banks, and many require substantial renovations to make them livable, said Eric Elder, the vice president of marketing and communications at the Dallasbased company. Elder said that neighbors of these properties often thank his company’s representatives for rescuing these homes from decay. “We are helping the housing recovery,” Elder said. “We are taking housing stock, renovating it, and getting it back out there for renters. We are helping bring the fabric of communities back together.” The company plans to keep purchasing homes at the current clip, Elder said. This peculiar bust-to-boom story is playing out conspicuously in Phoenix. Only two years ago, home prices were down 56 percent from their 2007 peak. Foreclosures raced through the area like a contagious disease in a disaster movie. In July of 2010, 12.5 percent of all borrowers were at least three months behind on their mortgage payments, according to the real estate data site Corelogic. Seemingly everyone knew someone who had lost their home, an event that