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Sabra CEO Ronen Zohar
delivers a presentation about
Sabra products to congressmen
at the company’s facility in
Colonial Heights, Va., in 2011.
Last winter, executives from the snackfood empire Frito-Lay invited Ronen
Zohar, the Israeli head of America’s
biggest hummus company, to watch the
Super Bowl from a luxury suite at the
Superdome in New Orleans. For the snackfood industry, the Super Bowl amounts to
something like Christmas and every kid’s
birthday party wrapped into one...