LETTER FROM
THE EDITOR
HUFFINGTON
06.30-07.07.13
Stars,
Stripes and
Hummus
N THIS WEEK’S special Fourth of July issue, Saki Knafo looks
at the Americanization
of one of the Middle East’s most
traditional dishes: hummus.
We meet Ronen Zohar, an Israeli,
who heads America’s biggest hummus company, Sabra. Alongside
competitors like Tribe, Sabra is at
ART STREIBER
I
the forefront of a campaign to put
hummus “on every American table,” in the company of snacks like
potato chips, salsa and Doritos.
When Zohar joined executives
of Frito-Lay last winter in a suite
at the Superdome to watch the
Super Bowl — the holy grail of
American snacking holidays — he
observed that Americans “are
looking for what to dip.” But unfortunately, “they are dipping in
the wrong product.”
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