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HUFFINGTON
06.09.13
BIANCA BOSKER
onto your computer or your phone,
and you can get the encouragement
or inspiration that you need,” says
Kelly Vo, a twenty-something social
media analyst manager with MCP
who helps Osteen, along with
other Christian figures, on his
web strategy. “People share things
on social media, with Joel, that
I don’t think people would even
share with their pastor in person.”
‘I SPEAK JOEL’
It’s just after noon on Saturday,
more than six hours before the
Night of Hope is set to begin, and
already a gaggle of web gurus have
arranged themselves at a long desk
in the empty press box at Marlins
Park. They are seated elbow-toelbow, MacBook-to-MacBook, as
they prepare for the intense activity
ahead. The room is silent, save for
the growl of planes flying overhead
and the occasional twang from an
electric guitarist rehearsing on the
black stage below.
For the Night of Hope, Boyd’s
MCP has rallied a team of 10 to
run social media, with most of
the moderators here in Miami and
others working from their homes
scattered from Las Vegas to Charlotte. Joel Osteen Ministries has
tapped another 11 people, includ-
ing Madding’s marketing staff and
a group of developers, to be sure
Osteen’s site doesn