Huffington Magazine Issue 48 | Page 68

Exit Butler’s willingness to stump for the movie was also a key factor in its ability to perform at nearly $10 million above opening weekend expectations,” Dergarabedian said. “Also, the concept of the movie was cool (shades of Air Force One) and they had a good release date as perfect counter-programming to the kid-friendly animated film The Croods.” The same couldn’t really be said for The Last Stand or Bullet to the Head, two action films that never looked like anything more than the type of cable movie [