Huffington Magazine Issue 40 | Page 12

DATA Enter The Science of Beauty HUFFINGTON 03.17.13 Beauty isn’t just a matter of taste — it’s a science. How does that affect Hollywood’s elite, where all faces are proportionate and symmetrical? Or, simply put, who is prettier than whom? You’d be surprised. Ahead, find out how geometry ranks Lena Dunham higher than Scarlett Johansson. — Liat Kornowski TAP FOR MEASUREMENT INFO OVERALL SIZE HORIZONTAL SYMMETRY VERTICAL PROPORTIONS 1 NOSE EYES EARS SOURCE: KENDRA K. SCHMID, PHD, ASSISTANT PROFESSOR, DEPARTMENT OF BIOSTATISTICS DIRECTOR, COLLEGE OF PUBLIC HEALTH MASTERS PROGRAMS, NEBRASKA MEDICAL CENTER | TAP FOR PHOTO CREDITS MOUTH 6 9 LIPS 14 5 WHAT DO YOU MEAN, ‘SCIENCE’? To determine attractiveness, Dr. Kendra Schmid, assistant professor of biostatistics at the University of Nebraska Medical Center, uses a formula based on 29 different points on the face. The distances between them are calculated, along with symmetry and proportion. Each calculation configures into the total, and some measurements carry more weight than others: How full are your lips? (too thin lowers the score, but so does an overly thick pucker); how wide-set are your eyes?; is your nose as long as your ears?; etc. The final score ranges between 1 and 10 — 10 being the perfect face. Most people (non-Hollywood normals) score around 4 and 5. Celebrities rarely, if ever, score below a 6. TAP CELEBS FOR INFO 3 13 17 18 11 12 21 20 19 23 22 24 25 27 28 29 10