Huffington Magazine Issue 35-36 | Page 37

BOB D’AMICO/ABC VIA GETTY IMAGES ‘‘ I DON’T WANT TO HAVE SOMEBODY GIVE ME THEIR VIEW OF PRESIDENT KARZAI ... THOSE IN HOLLYWOOD WHO THINK THEY’RE VERY KNOWING ON POLICY MAY WANT THAT, BUT I THINK IT’S STUPID. — AUTHOR GAY TALESE ‘‘ won the country’s first-ever Oscar, for A Separation. Angelina Jolie introduced the world to her leg. But social-media experts still pronounced the night a bore. “We were prepared for big spikes,” Jenn Davis, CEO of the analytics company TweetReach, told TechCrunch. Davis was talking about spikes in tweets per second — or units of engagement, as a television executive might put it. But, on Oscar night 2012, “We just didn’t see those.” So, you may be asking, what’s an Academy to do? Assign 100 sham Twitter accounts per member? Return to the untelevised days of old, when the show stretched past 2 a.m. some years, with no FCC cen 6