Huffington Magazine Issue 33 | Page 51

SIRI RISING Google’s assistant is going a step further, volunteering information before it’s even been asked. Google Now masters its users’ routines so it can proactively fetch game updates for sports fans or advise users to leave early for a meeting due to traffic. (As Google chairman Eric Schmidt, “[People] want Google to tell them what they should be doing next.”) A few years from now, as you walk through the mall, your virtual assistant will tell you where to shop for shoes by factoring in your wardrobe, time frame and cash flow. When you step into a store, you consult the options the assis [