SIRI
RISING
need to localize the assistant in the
nearly 100 countries that offer the
iPhone. Sending Siri abroad requires training the assistant in dozens of different languages, a timeintensive affair given the technical
challenges of teaching the algorithm
to understand human speech.
People familiar with the early
version of Siri gripe that Apple,
usually so meticulous about its
products’ look and feel, has hidden Siri’s capabilities with a design that over-promises on what
Siri can deliver. To avoid disappointing its users, the original
Siri app tried to teach people
what they could ask by s