Huffington Magazine Issue 33 | Page 34

>> The world got its first inkling PHOTO OR ILLUSTRATION CREDIT TK of the quick wit that would make Apple’s Siri an icon during a packed press conference held before an auditorium of tech elite. ¶ “Who are you?” an Apple executive asked the assistant. ¶ “I am a humble personal assistant,” Siri answered to appreciative laughter. ¶ More like humbled personal assistant. That press conference was actually Siri’s second coming-out party. When the virtual assistant first launched in early 2010, it was a standalone iPhone app called Siri created by a 24-person startup with the same name, a company Apple would later acquire. PHOTO OR ILLUSTRATION CREDIT TK