Huffington Magazine Issue 32 | Page 45

COURTESY OF BOB WOODSON BREATHING FIRE campaign made this a cornerstone of its ground game, building tech tools as a means of enabling supporters to reach out and influence their friends by phone or through social media. While much of the talk on the right has centered on tactics and techniques, there are a few voices pointing out the importance of building actual human relationships. One of them is Bob Woodson, a unique figure among African Americans involved in grassroots anti-poverty work. Woodson worked in the civil rights movement in West Chester, Pa., in the 1960s, and then went to work for the Urban League, the venerable civil rights organization. But he quickly grew tired of the poverty “industry,” as he referred to it, and decided that he wanted to advocate a more conservative form of anti-poverty work, with a focus on building up people’s capacity and self-reliance. Woodson worked closely with Romney’s running mate, Rep. Paul Ryan (R-Wis.), during the presidential campaign, and was key to putting together the audience for Ryan’s speech in Cleveland on poverty just two weeks before the election. Woodson is now getting HUFFINGTON 01.20.13 fresh attention and respect from some conservatives for the first time since he worked closely with President Ronald Reagan in the ‘80s, and with Rep. Jack Kemp when he was in Congress and then served as the head of the Department of Housing and Development. At a dinner in December honoring Kemp, Ryan mentioned Woodson in his speech twice. “When you ask people in neighborhoods, ‘Who are their heroes?,’ they don’t identify with Michael Jordan or ... Colin Powell. They don’t identify with people who are so removed from their reality,” Bob Woodson works with conservatives to help them further address the issue of poverty and reach out to low-income constituents.