Huffington Magazine Issue 32 | Page 38

DAVID HILLS/COURTESY OF THE HERITAGE FOUNDATION BREATHING FIRE A cultural shift in the GOP — more youth and more real relationships with people outside the traditional conservative demographic — will go a long way toward fixing the party’s other big problem: the idea that you can persuade people by talking at them, and not with them. All of this is set against the backdrop of a party at odds with itself. Many in the GOP have recommended a more moderate tone, yet one of the first marquee elections that will get national attention is the Virginia governor’s race, in which the party’s presumptive nominee is firebrand Attorney General Ken Cuccinelli. Cuccinelli has dismissed calls for “change, re-evaluation, remake, retreat.” On Capitol Hill, a big driver of the fiscal cliff fiasco, for example, and of potential further lurches rightward on immigration, is the GOP’s geographic divide. The House Republican majority is built in large part on domination of southern states. But the pull to the right that region exerts on the party works against the GOP on the national level, where it must appeal to a broader cross section of voters if it wants to seriously entertain the idea of winning back the presidency. HUFFINGTON 01.20.13 At the Heritage forum, Jennifer Marshall, an earnest, youthful and intense woman who oversees Heritage’s domestic policy shop, gave brief remarks to the luncheon crowd. She lamented that “when it comes to fighting poverty, too few Americans look to conservatives for answers.” “We’ve been missing a melody that catches on,” she said. “We’ve lacked the narrative that cap- Jennifer Marshall of The Heritage Foundation.