Huffington Magazine Issue 3-4 | Page 30

Voices substitute for chemotherapy, surgery for a broken arm, or vaccination. While it’s true that placebos may be a valuable adjunct to any therapy — indeed, placebo effects have been found to enhance the effects of some medications — placebos are perhaps most compelling and promising for conditions that currently have no successful standard therapies, such as some psychogenic disorders: “medically unexplained” conditions characterized by debilitating pain, paralysis, blindness, tremors, and seizures, which make up 20-30 percent of primary care patients at an estimated cost of $100 billion per year. Placebos could provide a costeffective solution here, and many of us are already comfortable with and in the habit of using a variety of placebos; local grocery stores and health food stores contain many shelves of non-FDA regulated solutions to a variety of ailments including the common cold. But, if we are to move forward with placebo treatment, we will have to apply a systematic means of implementing it. Because placebo treatment is so intensely context-dependent — seemingly unimportant factors like color, or mode of delivery, or what is stated DR. KAREN S. ROMMELFANGER HUFFINGTON 07.01-08.12 at the time of administration can significantly bear on their efficacy — many potentially influential factors must first be analyzed. Some patients, more than others, may be strongly susceptible to placebos and it will be important to determine which sub-populations would benefit or be harmed by such treatments. Therefore, the first step will require standardizing placebo treatments for specific patients by collecting in-depth data on how and for whom physicians are using Placebos placebos now. are widely It’s a step we used and should take. Placebos prescribed, are widely used and and have prescribed today, and significant have significant benbenefits to efits to those seeking those seeking treatment. We must treatment.” move beyond asking whether we approve of placebo use and instead reinvigorate research on how and under what conditions we should use them. This research will not only have an impact on a host of medically unexplained illnesses, but could also make headway in addressing a wider range of illnesses such as the common cold and pain.