HOLIDAY
GIFT GUIDE
HUFFINGTON
11.18.12
Enter
Q&A
thing for everyone.” Our playroom
will be for the kids. In the men’s
study, you’ll have a pool table.
We’ll have a hot chocolate stand
on weekends, and [you can] make
your own ice cream.
What have been some of your favorite
concepts that you’ve done so far? My
favorite one is whatever the next
one is, because all we’re doing is
snowballing our learnings and our
experiences from each story to
become better storytellers. People
always say, "who’s your market?"
And I always say I only have two
rules. Every story needs to appeal
to someone between the ages of 5
and 80, and there has to be something for sale that’s $5, and it can
go as high as $5,000.
Why do you think pop-up shopping
resonates with sponsors and with consumers, especially at the holidays? If
you think about it, we have our
mobile devices, and our iPads,
and everything around us, and we
get new content every two seconds. Everywhere we look, there’s
news and there’s information.
And yet, you walk into a store on
a Monday, and you walk into a
store on a Friday, and it’s the exact same experience. So I think
what works and resonates for us,
is that we’re always changing,
even within a story. We will put
in new items in week three that
Wonder wall:
A customer
explores
Shechtman’s
Chelsea
boutique at
the December
2011
opening.