HOLIDAY
GIFT GUIDE
HUFFINGTON
11.18.12
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PREVIOUS PAGE: STEPHANIE BASSOSS; THIS PAGE: COURTESY OF INDO
Q&A
W
HAT DO YOU see when you imagine a holiday window display? Tiny elves? A dated Santa’s workshop, trudged out year after year to entice the same
weary shoppers into the same stores? Linsey Burritt and Crystal Grover don’t. The co-creators of
Chicago design firm INDO are rethinking retail with
their innovative, recycled window designs—think a colossal maze of reused
Styrofoam cups, or a beautiful cascade of paper cylinders. Their work is a
visual treat that lasts long beyond the holiday season. — Kate Palmer
Sustainability and eco-friendly materials are part of your ethos. How did
that take shape? It was just how
we make decisions in our personal lives. When we started out,
though, we used to use props.
And we would borrow them from
[Chicago antique store] Salvage
One. It grew organically into using discarded materials.
By now you must have a network of
people giving you these things, but how
did you get started asking people for
their leftover materials? I think it just
started with friends, and friends
of friends. We looked at all the
INDO
collaborated
with designer
Jason
Wu and
advertisers
Young and
Laramore on
this window
display that
mimics
the look
of ink being
dropped
into water.