Huffington Magazine Issue 23-24 | Page 14

Enter Q&A COURTESY OF BIRCHBOX As the CEO of a retail company, what have you learned about the holiday season that you didn’t know as a consumer? I’ve learned that in retail, the holiday season is far longer than just November and December. We start working nearly a year ahead of time to ensure we have the newest and best products in our shop for the holidays. I also have a lot more knowledge of shipping and logistics than I ever thought I would. Our business relies heavily on execution [in] that area. I have so much respect for what happens after I get tha