HOLIDAY
GIFT GUIDE
HUFFINGTON
11.18.12
Enter
COURTESY OF WANTFUL
Q&A
What’s the best bit of feedback you’ve
heard so far? Either in the development
stage, or from customers? One piece
of feedback we received when we
first launched last November was
that we didn't have enough products for men. Men can be so much
harder to shop for than women.
The options tend to be focused on
really obvious things—ties, tools,
gadgets—so we doubled down on
sourcing unique products that
break out of this mold. The heritage
brands we carry have been very
popular, from outdoor products to
great axes from Gränsfors Bruks,
a century-old Swedish company.
And this was a really interesting [lesson] from our first holiday
season: There was a ton of enthusiasm and great numbers through
Christmas last year, but as we got
past the holidays, gift redemptions
were slow to start coming in. Week
one went by, week two went by,
and we were getting a bit nervous.
And then it became clear that this
was an entirely positive indicator:
Gift recipients were having a hard
time choosing! When we asked
one woman why she hadn’t made
her selection yet, she said, “Until I
choose, they’re all mine.” And that
possibility is part of the
joy we help to create.
The sleek
Wantful
catalog
arrives in
a black,
engraved
envelope.