Huffington Magazine Issue 20 | Page 95

REUTERS/JESSICA RINALDI (BOY, ABORTION SCENE); COURTESY OF PASTOR KEENAN ROBERTS (CAR ACCIDENT) Exit SECTION HUFFINGTON 10.28.12 The method is effective, according to Roberts. By the time guests reach the final, “heaven” scene (a room draped in silvery cloth) Roberts says around 1 in 4 of the more than 75,000 who have traipsed through his church’s production over the last 16 years have either decided to join the Christian faith or renewed their commitment to it. Since 1996, Roberts, pastor of the New Destiny Christian Center in Colorado, has sold more than one thousand Hell House kits to youth pastors. It’s unclear who put on the first-ever Hell House, but Jerry Falwell is generally credited with popularizing the idea in the 70s, and a documentary made in 2000 brought them further recognition. Roberts’s own Hell House serves as the template for the hundreds of others around the country that are built to the specifications outlined in his kits, which include a DVD of his production, a 300-page instruction manual and a spooky soundtrack. Roberts’ house typically consists of seven rooms. In each, a different “sin” is played out to its horrid conclusion. Roberts plays a demon. Dressed in a black robe, with a bumpy grey mask and large black horns, he guides guests from room Top to bottom: A boy is depicted as being trapped in hell; Trinity Church members Christina Hunt and Jonathan Collins act out an abortion scene as images of a fetus flash on a screen; a Hell House displays the consequences of driving under the influence.