Huffington Magazine Issue 20 | Page 63

HUFFINGTON 10.28.12 THE HELP that Jones uses provides her with something invaluable: time. “I think people are looking into things that are going to allow them to be more efficient, and that’s how I feel. I am so much more productive when the personal things in my life are handled,” says Jones. “I’m going to pay $50 an hour for the closet girl and $200 an hour for a stylist. But I’m not going to spend time roaming around Barneys and Saks on my own being sold things by a commission based sales person.” In line with many business sectors pushing luxury items and non-essentials, the concierge industry was hit hard by the recession. According to a recent report by the research firm IBIS World, industry revenue dropped 6.2 percent in 2009, with demands from both corporate clients and households declining. By the end of 2012, industry revenue is expected to total $220 million. But over the next five years, IBIS expects the concierge industry to see an uptick, with annual revenue projected to grow to $264 million for 2017. “Some factors that have really contributed to growth is decreased leisure time among indi- “I NEED THESE THINGS BECAUSE I’M NOT  GOING TO SEW A BUTTON ON A SHIRT, AND I’M NOT GOING TO SPEND A WEEKEND ORGANIZING MY CLOSET.” viduals,” says Caitlin Moldvay, a senior analyst with IBIS. Moldvay notes that according to the Bureau of Labor Statistics, as of 2010, the average American was limited to 5.2 hours of leisure time per day, with two of those hours going towards household activities. The IBIS report also predicts that people making more than $100,000 a year — the industry’s primary targets — will see their incomes improve in the coming years along with the economy, and that they’ll have more discretionary funds as a result. Demand in the concierge industry, according to IBIS, is directly tied to the number of people with disposable