INSIDE
THE CULT
who’ve left the newsroom over
the years have recently started a
Facebook group for alumni: the
“Politico Survivor’s Club.”
POLITICO GOES PRO
As the Politico alumni network
grows, so does the newsroom.
Despite newsroom war stories
having filtered out over the years,
the company is still a very desirable place to work for many ambitious journalists.
This month’s announcement of
a sizable Pro expansion signaled
that executives are pleased with
the results of the premium service after just over a year on the
market. Subscriptions, targeted
at Congressional offices, agencies,
trade associations and corporations, start at $3,295 per year,
but can reach into the five digits
for larger memberships.
Because Allbritton is a private company, it’s impossible to
HUFFINGTON
06.24.12
know exactly how much Pro is
bringing in. While it’s unclear
how many customers Pro has,
those that ordered a package
are apparently happy with the
results. Miki King, Pro’s executive director for business development, recently told Nieman
Journalism Lab that Pro exceeded
market renewal expectations in
the 85 to 90 percent range during
its first year on the market.
Pro competes in a subscription
market against established properties like CQ and well-financed
upstarts like Bloomberg’s BGov
and aims for up-to-the-second
information for customers who
need to make immediate decisions in policy areas such as energy, technology, health, transportation, and in the near future,
defense and financial regulation.
Customers won’t be curling up
with Pro content as they might
with a 10,000-word New Yorker
piece, according to Pro editor-inchief Tim Grieve.
“It’s [not] what we’re trying to