Huffington Magazine Issue 16 | Page 99

JASON KEMPIN/WIREIMAGE FOR CONDE NAST/GETTY IMAGES Exit N ORDER TO pinpoint exactly when color photography became an art form, it would be wise to investigate the early work of William Eggleston. The Mississippi dandy broke into the upper echelon of the art world in 1976, when he received a solo show at the Museum of Modern Art in New York, much to the chagrin I SECTION of “serious” aesthetes. A New York Times critic even called it “the most hated show of the year.” Why? Because Eggleston’s color photos look like snapshots. To an untrained eye, they were the work of an amateur. But to those who have studied the photographer’s work in the 36 years hence, the impact of his photos on the art world has been invaluable. To create maximum visual impact, Eggleston saturates his photos with vivid primary colors through a complicated dye-trans- HUFFINGTON 09.30.12 William Eggleston attends his retrospective at the Whitney Museum in New York in 2008.