Huffington Magazine Issue 11 | Page 26

Voices STEVEN STRAUSS HUFFINGTON 08.26.12 How Revolutionary Is Social Media? “We wanted flying cars, instead we got 140 characters.” — Peter Thiel, Founders Fund WE LIVE IN AN AGE of rapid change. Amazon, Apple, Facebook, Google, Twitter and many other innovators have changed how we work, communicate and live. But is this a new industrial revolution? Twenty-some years ago, a large bookstore might have had 100,000 books available. Today online retailers (e.g., Amazon) have millions of books to sell. Similarly, there were no smartphones two decades ago— just simple mobile phones and land lines. Social media then consisted of email and listservs; now we have Facebook and Twitter. A 1990s personal computer had only basic capabilities (word processing, spreadsheets, and a few others). Now an iMac has the power of an earlier generation’s supercomputer. ILLUSTRATION BY ANDY MARTIN Revolutionary? Well, it depends on what we mean by a revolutionary innovation. I propose that: An innovation is revolutionary if it so changes society that going back to the pre-innovation technology would be catastrophic. By this Steven Strauss is an Advanced Leadership Fellow at Harvard University for 2012.