Huffington Magazine Issue 1 | Page 77

HUFFINGTON 06.17.12 Van Hoy and Knudsen were collecting unemployment checks, and their benefits were set to run out on December 31, 2004. If they didn’t have their funding by then, they’d have to give up and go back to work. The bleakest moment came on Christmas Day, when a prospective investor who had been stringing them along for weeks sent an email saying that he had opted out. “That’s when I made my mom cry,” Knudsen recalls. “She called from Denmark, like, ‘Merry Christmas,’ all that stuff. I just said, ‘Look, I’m not celebrating Christmas today.’” But the following week, something miraculous happened: a fellow aspiring producer named Anish Savjani came through with the funding they needed. The deal was sealed on New Year’s Eve and filming began on Van Hoy’s 30th birthday, February 27, 2005. The shoot was hectic but successful, and as the year drew to a close, it looked as if Gretchen might take off. “Everyone was like, ‘This is the next Napoleon Dynamite. You guys, you’ve made it. This is gonna be a big thing. You’re going to get into Sundance,’” Knudsen recalls. By then, he and Van Hoy had signed on as producers of two smaller films that were in post-production: Old Joy, a haunting tale of two old friends who spend a weekend reconnecting in the woods near Portland, Ore., directed by Kelly Reichardt; and Wild Tigers I Have Known, an experimental film about a crossdressing 13-year-old boy, directed by Cam Archer. Knudsen and Van Hoy got a memorable lesson in the fickleness of the film world when Sundance turned Gretchen down — and accepted Old Joy and Wild Tigers to the festival’s new, cutting-edge Frontier section. “That’s when we knew we wanted to be very active and have several films in production at the same time,” says Knudsen. “If you juggle a lot of things, every day you get good news. You may get a lot of bad news, but there’s one thing that’s good.” After that, the pieces of LEAN TIMES THE NUMBERS BEHIND A TYPICAL SIX-FIGUREBUDGET FILM 18 20 100 80% Total days spent shooting (3 6-day weeks) Crew members DOLLARS PREVIOUS PAGE: NIGHT DANGER LLC (GRETCHEN), LION & WHEEL, LLC (HERE), LAURA A. CHANG/COURTESY MONTEREY MEDIA ©MMIX OVERTURE STREET FILMS, LLC (LOVELY, STILL) CINEMA VÉRITÉ Industry minimum wage day rate Percentage of investment covered by foreign sales estimates 20% Percentage of investment covered by tax subsidies or incentives