13 | THE SELLER ’ S JOURNEY
THE SELLER ’ S JOURNEY
DECISIONS / PREPARATIONS MARKETING / PRICING
MEET WITH AGENT
Our journey begins with meetings to establish rapport , wants / needs , and counseling about the selling process . You may not have sold a home in several years or this may be your first time selling and you want assurances you will be working with a trusted advisor .
AGREE ON SELLING PLAN
Market conditions change over time . Agreeing on a selling plan involves reviewing market conditions and the tools available to test the market at the agreed price and condition of the home / property .
STAGE HOME
Painting , freshening decor , reducing clutter , landscaping and ongoing cleanliness helps sell the home . You cannot change the location of the home . You can change the condition .
LISTING PAPERWORK
This is where you officially partner with a Realtor and brokerage company . The listing paperwork kicks off HUFF ’ s team of professionals to legally and officially tell the world your home is for sale .
PHOTOS TAKEN
The first showing of your home is primarily done through internet websites . The number one item desired by buyers when viewing homes online are photos . Photos are critical to a successful journey .
MARKET EXPOSURE
Agents are constantly looking for new homes to show their interested buyers . We make every effort to provide agents information and access to your home . Our HUFF systems help spread the word about your home to the world through traditional and technological tools .
SHOWINGS
After agents and consumers see your home electronically , they may want to visit the home and get a much better feel for what could be their next home . We call these visits “ showings ”.
PRICE ADJUSTMENTS
Current market conditions determine the price buyers will want to pay . Price adjustments , usually a reduction in price , may be needed if no showings and / or offers occur . Price adjustments are a NORMAL part of a seller ’ s journey .
4 WEEKS was the average time on market before a seller ’ s property sold . 1 89
HUFF Realty | SELLER ’ S GUIDE TO REAL ESTATE
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of home sellers worked with a real estate agent to sell their home . 1