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A brief description of your target group:
Motive for travel (See Table 3.1, p. 67.)
Age group (See Table 3.2, p. 69.)
Household income (See Table 3.3, p. 71.)
Lifestyle dimension (See Table 3.4, p.76.)
Psychographics (See Table 3.5, p. 81.)
The dream vacation destination and how it relates to the target
group’s characteristics, as well as to the elements of Table 15.1, on p.
378 of the text.
Possible challenges with the dream vacation destination:
The government’s role—How does the government affect the tourism
industry of your destination? Provide both positive and negative
effects. Refer to applicable Web sites on p. 476 of the text to help you
with your response.
Sustainability issues—Should tourist activities be rationed or limited
to help conserve the area? Refer to applicable Web sites on p. 128 of
the text to help you with your response.
Societal issues—Are there any challenges with the area’s people or
culture? Do they welcome tourists? Why or why not? Refer to
applicable Web sites on pp. 405–407 of the text to help you with your
response.
Format your paper according to APA guidelines.
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