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Due Date : Day 7 [ post to the Individual forum ] In order to plan a trip for your target group in Week Nine , you must market potential vacation destinations and activities that appeal to them . Appeal is based on the demographics and motivational characteristics of your group . Resources : Ch . 3 of Travel and Tourism : An Industry Primer , HP Web site , Appendix C , and Tri-fold Brochure Template Select a target group for whom you plan a trip in your final project . Write a 200- to 300-word summary describing your target group . Include a description of the following characteristics : o Motive for traveling ( See Table 3.1 , p . 67 ) o Age group ( See Table 3.2 , p . 69 ) o Household income ( See Table 3.3 , p . 71 ) o Lifestyle dimension ( See Table 3.4 , p . 76 ) o Psychographics ( See Table 3.5 , p . 81 ) Include examples of destinations and activities that appeal to your target group based upon their characteristics . Read the Determine Your Hook , Gather Your Facts section and the Use Graphics , Color , and Contrast section of the HP Web site at http :// h71036 . www7 . hp . com / hho / cache / 345076-0-0-225- 121 . html ? jumpid = reg _ R1002 _ USEN to learn about the components included in a brochure . Create a travel marketing brochure based on the components described on the HP Web site . o Remember the brochure must grab the target group ’ s attention . Try to convince your target group to take a vacation based on their characteristics and the destinations and activities promoted in your brochure . o Create your brochure using the Tri-fold Brochure Template located