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market potential vacation destinations and activities that appeal to
them. Appeal is based on the demographics and motivational
characteristics of your group. Resources: Ch. 3 of Travel and
Tourism: An Industry Primer, HP Web site, Appendix C, and Tri-fold
Brochure Template
Select a target group for whom you plan a trip in your final project.
Write a 200- to 300-word summary describing your target group.
Include a description of the following characteristics:
o Motive for traveling (See Table 3.1, p. 67)
o Age group (See Table 3.2, p. 69)
o Household income (See Table 3.3, p. 71)
o Lifestyle dimension (See Table 3.4, p. 76)
o Psychographics (See Table 3.5, p. 81) Include examples of
destinations and activities that appeal to your target group based upon
their characteristics.
Read the Determine Your Hook, Gather Your Facts section and the
Use Graphics, Color, and Contrast section of the HP Web site at
http://h71036.www7.hp.com/hho/cache/345076-0-0-225121.html?jumpid=reg_R1002_USEN to learn about the components
included in a brochure.
Create a travel marketing brochure based on the components
described on the HP Web site.
o Remember the brochure must grab the target group’s attention. Try
to convince your target group to take a vacation based on their
characteristics and the destinations and activities promoted in your
brochure.
o Create your brochure using the Tri-fold Brochure Template located
under the Week Two Materials section of your student Web page, any
Microsoft® Word document, or one of the templates posted on the
Microsoft® Office Online Web site at http://office.microsoft.com/enus/templates/CT101043031033.aspx.
o Include relevant graphics for your brochure.
Refer to Appendix C if you need to see examples of brochures or to
help you find graphics for your brochure.