SPOTLIGHT
ROSPA ’ S NEW LOOK REFLECTS SHIFT IN FOCUS WITH CONVERSATION KEY IN ACCIDENT PREVENTION
On 4 April , The Royal Society for the Prevention of Accidents ( RoSPA ) revealed its new look , as the family safety charity shifts its focus in a continued drive to save lives and reduce life-changing injuries .
After more than 20 years , RoSPA is saying goodbye to the “ red square ” logo that has become synonymous with accident prevention at home , on the road , at work , in the water and at leisure facilities , and , through the RoSPA Occupational Health and Safety Awards , is internationally-recognised as the mark of quality for workplace health and safety .
Its new logo - which features overlapping speech marks - represents the importance of conversation in accident prevention , drawing on people ’ s and organisation ’ s own experiences and the value of these experiences in helping others prevent accidents .
And a new strapline - “ Accidents don ’ t have to happen ” - tackles head on the commonly-held misperception that accidents are “ just one of those things ” and simply cannot be avoided .
The refined focus comes as RoSPA continues its almost 100-year evolution to meet the changing challenges presented by accidents in the UK and around the world .
The charity will continue to work across its traditional sectors and with its valued partners and members , with the new emphasis on sharing experiences being at the heart of its relationships .
Tom Mullarkey , RoSPA chief executive , said : “ Accidents don ’ t have to happen , and RoSPA has proved that with the fantastic leaps it has made over the past 100 years , particularly on the roads and in the workplace .
“ But accidents remain the biggest threat to people for most of their lives , and particularly children , with around 450,000 under-fives ending up in A & E every year following an accident in the home .
“ We aim to build a nationwide movement committed to reducing life-changing accidents through sharing stories and experiences , through open conversation , working with individuals , families , communities and businesses .”
RoSPA ’ s website and other materials will now display the new logo , while the website will feature new elements such as Your Stories , where those who have been affected by accidents will be able to share their experiences to help others .
Further changes will be announced soon , including the launch of LifeLine – a service for those seeking information on how to protect themselves and their families from lifechanging accidents .
To explore RoSPA ’ s new look and focus , please visit : www . rospa . com 12
HSE INTERNATIONAL