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Crisis Management Plan
Resource: Risk Management, Topic 2.3 Employee Assistance Programs
and Risk Management, Topic 3.7 Crisis Management and Contingency
Planning
Scenario: Your team members are employees of Cabot Nutrition, a
company that manufactures various vitamins, minerals, and other
supplements including infant formula. An employee was found to have
tampered with infant formula during production, and has since been
terminated. Several infants have become ill as a result, but all injuries
have been reported as non-life-threatening. Two of your employees
used this infant formula with their infants, and both infants are ill. You
have been tasked with creating a response to this product-tampering
crisis.
Research two examples of product-tampering cases involving real
companies.
Create a 7- to 10-slide Microsoft ® PowerPoint ® pre sentation with
speaker notes explaining your response to senior management.
Include the following in your presentation:
·
Describe the crisis in detail, including additional facts that you
create and the results of your investigation.
·
Create a Crisis Management Team that includes job titles and
responsibilities.
·
Summarize your communication to the public and to
stakeholder of the crisis.
·
Summarizeyour company’s response to the crisis.
·
Identify necessary employee counseling strategies.
·
Develop aplan to mitigate and prevent this type of crisis in the
future, using what you learned from your research as well as your own
company’s response.