Audience Demographics
Highlights of Hispanic Growth:
Audience Demographics
Florida’ s Hispanic / Latino Market:
Ethnicity Hispanic 80 % Other 20 %
Education Current Student 10 % Some College 45 % College Graduate 45 %
Household Income |
$ 0.00—$ 50,000 |
15 % |
$ 50,000- $ 84,999 |
37 % |
$ 85,000- $ 149,999 |
26 % |
$ 150,000 |
22 % |
Careers |
Business Owner |
30 % |
Professional / Executive |
27 % |
Operations & Management |
16 % |
Marketing & Sales |
12 % |
Community Service, Other |
15 % |
Marital Status |
Married |
61 % |
Not Married |
39 % |
Home Ownership |
Own |
65 % |
Rent |
31 % |
Language Spoken at Home |
English |
30 % |
Spanish |
25 % |
Bilingual |
45 % |
Florida and the U. S. Hispanic / Latino Market The demographics of Florida and the United States is undergoing a dynamic change!
2010 Census Showed the Nation ' s Hispanic Population Grew Four Times Faster Than Total U. S. Population
Demographers have speculated that Florida and many other states will have a Hispanic majority by 2030.
More than half of the Hispanic population in the U. S. resided in just three states: California, Texas & Florida.
Highlights of Hispanic Growth:
· Hispanics contributed nearly 65 percent of the population growth in Florida!
· Most dramatic growth in Hispanic population occurred along the I-4 corridor( 80 % since 2000)
· 36 % of Florida Hispanics live along I-4 corridor
The growth rate of the Hispanic population in that 10 year span was the most significant growth in Florida.