Audience Demographics
Highlights of Hispanic Growth :
Audience Demographics
Florida ’ s Hispanic / Latino Market :
Ethnicity Hispanic 80 % Other 20 %
Education Current Student 10 % Some College 35 % College Graduate 55 %
Household Income $ 0.00 —$ 50,000 16 % $ 50,000- $ 84,99938 % $ 85,000- $ 149,999 25 % $ 150,000 21 %
Careers Professional / Executive 51 % Operations & Management 15 % Marketing & Sales 12 % Community Service , Other 22 %
Marital Status |
Married |
61 % |
Not Married |
39 % |
Home Ownership |
Own |
65 % |
Rent |
31 % |
Language Spoken at Home |
English |
30 % |
Spanish |
25 % |
Bilingual |
45 % |
Florida and the U . S . Hispanic / Latino Market The demographics of Florida and the United States is undergoing a dynamic change !
2010 Census Showed the Nation ' s Hispanic Population Grew Four Times Faster Than Total U . S . Population
Demographers have speculated that Florida and many other states will have a Hispanic majority by 2030 .
More than half of the Hispanic population in the U . S . resided in just three states : California , Texas & Florida .
Highlights of Hispanic Growth :
· Hispanics contributed nearly 65 percent of the population growth in Florida !
· Most dramatic growth in Hispanic population occurred along the I-4 corridor ( 80 % since 2000 )
· 33 % of Florida Hispanics live along I-4 corridor
The growth rate of the Hispanic population in that 10 year span was the most significant growth in Florida .