HP Innovation Journal Special Edition: Sustainable Impact | Page 10

legacy of sustainable design by moving from the traditional linear manufacturing model of “take, make, dispose” to the more sustainable “make, use, reuse” model of a circular economy. This strategy places customers at the center of everything we do and focuses our personnel on finding ways to keep products and materials in use for as long as possible, at the highest state of value. DECOUPLING GROWTH FROM CONSUMPTION For many people, recycling is the simplest circular economy concept to understand. The notion that everyday products, such as soda bottles, can be collected, recycled, and turned into new bottles is pretty straightforward. But recycling products, such as PCs, printers, or cartridges, is more complex. HP has been a recycling leader for decades, developing innovations that enable us to reduce our products’ environmental impact and meet our customers’ demands to reduce waste. For example, 26 years ago we launched the HP Planet Partners return and recycling program, which offers customers in 74 countries and territories around the world a convenient and responsible way to recycle their computer hardware and printing supplies. Today we are helping divert on average more than 1 million water bottles per day from landfills HP Planet Partners facilitates another ground-breaking innovation—our closed-loop recycling program that allows us to use millions of pounds of plastic to create original ink and toner cartridges. Through this program, we have manufactured more than 3.8 billion ink and toner cartridges using more than 99,000 tonnes of recycled content material, including 784 million returned cartridges, more than 4 billion plastic bottles, and 86 million apparel hangers. Today we are helping divert on average more than 1 million water bottles per day from landfills. And we continue to innovate in the use of closed-loop plastics. Most recently, in late 2017 we introduced the HP ENVY Photo 6200, 7100, and 7800 printers, the world’s first-in-class printers made with closed-loop recycled plastic. These printers represent what we refer to as “a complete printing system backed by sustainable design.” In addition to offering models that have more than 20 percent closed- loop recycled plastic, these printers use Original HP Ink cartridges made with 45-70 percent closed-loop recycled plastic, and customers can use HP paper that contains 100 percent certified fiber or recycled content. DESIGNING PRODUCTS THAT HAVE LESS IMPACT But the circular economy is about more than just recycling. For HP it also means reducing the amount of materials used in our products and developing materials that have less environmental impact and more value at end of service. Innovation Journal Sustainable Impact For example, the HP Elite Slice is a transformative innovation that illustrates how we are shifting our personal systems portfolio toward smaller products that are more efficient without compromising performance. Designed for customers looking for a compact yet powerful desktop solution, the HP Elite Slice is up to 70 percent lighter than the EliteDesk 800 G2 Small Form Factor (SFF) PC and up to 50 percent more energy efficient than the EliteDesk 800. And we are working to extend the life of our products by creating modular designs that are easy to maintain. A prime example of this design philosophy is the HP Elite x2 1012 G2 tablet, which comes with online repair documentation and readily available parts. The tablet is so easy to service, that ifixit.org gave the system a repairability score of nine out of 10—the highest of any tablet in the industry. MEETING GROWING DEMANDS That same innovative spirit can be seen in our service- based solutions, which are helping customers save money and lower their environmental impact. Solutions such as Managed Print Services (MPS) and Device as a Service provide customers with access to the latest technologies, allowing them to scale up or down as their business grows or shrinks and ensuring that resources are not wasted through equipment reuse, refurbishment, or recycling. Similarly, HP Instant Ink, a web-based subscription service, uses the Internet of Things (IoT) strategy to ensure that customers never run out of ink at the wrong time. Through the service, when a printer detects that it is running low on ink, it automatically orders new cartridges for direct delivery. Prepaid envelopes make it easier for customers to return used cartridges for recycling. HP Instant Ink provides consumers with both economic and environmental benefits. For example, consumers can reduce the cost of ink by up to 50 percent.¹ And since Instant Ink cartridges have a higher capacity and use less packaging material than conventional models, consumers can reduce materials consumption by 57 percent on average per printed page. At the same time, Instant Ink helps consumers decrease the carbon footprint of ink purchase and disposal by 84 percent, reduce energy use by 86 percent, and lower water usage by 89 percent.² As we adapt our business models, we keep the environment in mind. For example, while we continue to reinvent printing, we also recognize the increased importance to source paper responsibly. This is one of the reasons that in June 2016, we set a goal to meet our objective of zero deforestation, in which all HP brand paper and paper-based product packaging will be derived from certified and recycled sources by 2020.³ We have already achieved our goal for HP brand paper and have developed a packaging supplier performance plan to drive progress in that area.