HP Innovation Journal Special Edition: Security | Page 19

HP as the leader in security
capabilities and strategies
Xerox
Ricoh
Konica
Minolta
HP Inc.
Lexmark
Canon
Toshiba
Sharp
OKI Data
Kyocera
Contestants
Major Players
Leaders
Figure 2: IDC MarketScape: Worldwide Security Solutions and Services Hardcopy 2017 4
HP was recently recognized as the market leader, ahead
of the competitors in security capabilities and strate-
gies. Some quotes from IDC MarketScape:
• “HP Inc. is a leader in our IDC MarketScape for
print and document security solutions and
services worldwide.”
• “HP Inc.’s approach to security takes the entire print
and document infrastructure into account beginning
with locking down the device and extending into all aspects
of devices usage and content protection.”
In order to protect HP devices from the sophisticated
security attacks occurring in the industry, HP’s enterprise
LaserJet and PageWide Enterprise printers have multi-
ple layers of defenses. The following figure groups these
defenses into two categories: Initial Startup functions and
Ongoing operations.
Initial Startup
HP SureStart
Figure 1 highlights the initial startup process for
FutureSmart Devices. The first step of the startup
lifecycle is to load the BIOS which performs hardware
initialization during the boot process. It is essential that
this code be protected since it is the “Root of Trust.” All
other device-hardening measures depend on a safe and
secure BIOS. Any malware in this layer would not be
detectable by other layers. HP’s innovative SureStart
technology validates the integrity of the BIOS code and
provides a self-healing capability if the BIOS becomes
compromised. HP uses hardware to isolate and protect
the “Golden Copy” of the BIOS which prevents access
during normal run-time execution on the device. This
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