HP Innovation Journal Special Edition: Security | Page 14
F U T U R E O F CO M P U T I N G
transform our personal and work environments. The modern
office is evolving in keeping with patterns and trends emerg-
ing among workers. The physical buildings and firewalls that
reliably kept people and assets safely inside, and security
threats outside, are being transformed by an altogether
more porous and flexible workspace often described as
“anytime, anywhere.”
Securing a vibrant, mobilized, distributed workplace is
more challenging, and more critical, than ever before. It is
a challenge that has consistently driven HP’s long history of
industry leadership in driving security innovation and stan-
dards. We produce some of the world’s most secure and
manageable personal systems and printers today, and our drive
to improve security across the spectrum of devices never rests.
We’re designing systems and devices for cyber-resilience, with
security built in from the ground up, to help protect, detect and
remediate attacks—with minimal interruption to users. We
keep reinventing security to always better meet the needs of
the changing workplace—today’s and tomorrow’s. This means
designing security from the very ground up, right into the
hardware of our device: from HP SureStart, the industry’s first
self-healing BIOS; to HP Sure View, the world’s only integrated
privacy screen to protect against visual hacking; or HP Sure
Click to contain phishing attacks
This year we announced, yet again, industry-leading secu-
rity innovation. The new HP EliteBook 800 Series G5 features
innovations like HP Sure Run, extending hardware-enforced
self-healing to critical security software and processes; as well
as HP Sure Recover, introducing the first truly hardware-based
secure automated network-based recovery of an entire operat-
ing system, ensuring robust and reliable recovery at machine
speed in the face of modern destructive attacks.
As the saying goes: if you’re not moving forward, you’re fall-
ing behind. Nowhere is this truer than in the work of locking
out intruders, locking down data, and delivering a positive and
empowering work experience that frees workers to innovate, be
curious, and be productive, confident that their business and data
remains secure and resilient in the face of growing cyber threats.
Old-school security solutions were designed by IT workers,
for IT workers. Today, security must be designed with the modern
workforce in mind. Security solutions are enabled by powerful
and complex technology—but they must be easy enough for IT
admins to deploy and manage, and for the end user to navigate
and embrace.
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But the need for change in our approach to security goes
further. Organizations tend to think about cyber security as
an operational problem, which is to be addressed by deploy-
ing and managing the right software and network tools in
their environment. Yet in today’s threat landscape choos-
ing a device is already a security decision. Hardware
provides the foundation and ground-level security that is
increasingly critical to any operating system, software secu-
rity solutions, and robust recovery on and around endpoints.
And endpoint devices are on the frontline of the cyber security
battleground, where attackers target both end-user behaviors,
and unprotected device hardware and firmware.
In order to stay ahead of attackers, we need to always be on
the lookout for emerging and future trends in the threat land-
scape. To this end, we have been investing in security research
at HP Labs for over two decades. Recently we also announced
our new HP Security Advisory Board, where a trio of outside
experts, with unique firsthand expertise in the world of hack-
ing and the latest developments in security technology and
strategies, join our internal chief technologists and lead strate-
gists for cyber security to help us be the smartest we can about
the future of the threat landscape. See the Security Advisory
Board story to learn more about this organization and their
vision for tackling cyber security.
At HP, our security strategy is informed by understanding
how people work and studying how they use devices. Whether a
business’s employees are logging in on personal time, working in
open office layouts, or collaborating in a conference room, secu-
rity has to travel with them. We believe that endpoint security is
key to knowing your devices are protected, your web browsing
is safe, and your private info is secured by multi-factor authen-
tication. The office of the future should be a place where people
can move around, be creative and productive inside and outside
that office environment, and always know they’re protected.
It’s as simple as that—and it’s a powerful vision for security
that keeps business a step ahead of threats and lets people
focus on the challenges and opportunities we know are ahead.
1. HP, Quantitative Research with WW End Users, 2015 2. Dimensional Research:
Collaboration Trends and Technology, A Survey of Knowledge Workers, August 2015
3. C Space Primary Proprietary Research with online communities, 2015 4. PwC,
Millennials at work: Reshaping the Workplace, 2011 5. Jamie Gutfreund, What Millenni-
als Want In The Workplace (And Why You Should Start Giving It To Them), Jan 2014