HP Innovation Journal Special Edition: Retail Transformation | Page 44

HP's A3 multifunction printers keep printing convenient and secure for retailers.
A3 MULTIFUNCTION PRINTING CRAFTS
DAZZLING IN-STORE EXPERIENCES
To stay competitive in an increasingly complex mar-
ketplace, brick-and-mortar stores strive to create
one-of-a-kind, personalized shopping experiences that
customers can’t find anywhere else. HP’s portfolio of A3
multifunction printers moves creative ideas into action,
continually dazzling customers and addressing dynamic
market needs with vividly colored signage and promo-
tional store materials.
HP A3 multifunction printers produce vibrant displays
and collateral at the lowest color cost per page 1 , for afford-
able results that enhance customers’ in-store experience,
make promotional pricing crystal clear, and potentially
increase customer engagement and loyalty. And because
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HP Innovation Journal: Retail Transformation
retail never slows down, neither should the printer in a
nimble brick-and-mortar operation. HP A3 multifunction
printers feature unmatched speeds that increase produc-
tivity up to 50 percent compared to the competition 2 . This
fast, affordable quality keeps printing convenient so the
retailer can spend more time helping customers.
Protecting both the business and the customer, HP A3
multifunction printers are the world’s most secure 3 , with
embedded features that inspect network connections,
automatically validate security settings, and detect
memory changes. It’s all packaged into optimized printer
designs with fewer replacement parts and predictive ser-
vice 4 , for the dependable uptime that powers a consistent
shopping experience.