HP Innovation Journal Special Edition: Retail Transformation | Page 42

RETAIL
TECHNOLOGY
SPOTLIGHT
A suite of solutions from HP
AARON WEISS
Vice President and General Manager,
Retail Solutions Business Unit, HP
DAVID GOSMAN
Global Hospitality Segment Manager, HP
INNOVATION JOURNAL STAFF
The shopping journey is no longer
linear—it takes twists and turns, and is
much more circular in nature, putting
pressure on businesses to be consis-
tent and relevant at every touchpoint,
as well as anticipate the needs of
the customer before they realize
they have them. Technology is key
to enabling these types of interac-
tions, and HP is focused on delivering
technology tools and solutions that
enable businesses to engage custom-
ers and transform their experience.
For innovations tailor-made for retail, have a browse through
HP’s suite of solutions—from flexible point of sale and design
systems, to printing that makes every idea count.
POINT OF SALE EVOLVES WITH HP ENGAGE ONE
Today’s consumers want access to intuitive and useful
technology in stores, whether it allows them to engage
with a device on their own or enhances an associate’s abil-
ity to provide the best experience possible. HP’s Engage
point-of-sale family helps businesses meet this expecta-
tion and enhance customer service through innovations in
point of sale, self-service, and interactive signage.
The HP Engage One point of sale solution is designed to be a
multipurpose tool: flexible, durable, and aesthetically cohe-
sive to fit into and become part of the environment. When
counter space is at a premium, HP Engage One has the ability
to be mounted directly to the counter with a single cable
running to a hub, freeing up valuable space and creating a
more aesthetically pleasing environment. Beyond function-
ing as a traditional point of sale terminal, the HP Engage
One has also been designed with a variety of accessories and
mounting options for ultimate adaptability to any location or
use case within a business—without sacrificing performance,
thanks to the computing power of Intel ® processors.
Moving beyond the counter, HP Engage One’s hybrid
design easily transitions from being an employee-operated
terminal to a self-service device by rotating the display.
For more permanent self-service deployments, the HP
Engage One has the versatility to be mounted in a variety
of ways, allowing businesses the flexibility to place devices
throughout an environment.
HP Engage One's single-cable hub mount frees up counter space for a A hybrid design also enables movement beyond the counter for
more aesthetically pleasing environment. self-service options.
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HP Innovation Journal: Retail Transformation