HP Innovation Journal Special Edition: Retail Transformation | Page 32

HP ink and toner cartridges—made the HP Planet Part-
ners program part of its customer loyalty initiative.
Over the years, we have continued to partner with retail-
ers to expand our closed-loop recycling processes, and
help them meet the growing demands of their customers
to purchase more sustainable products.
For example, working closely with Best Buy, we lever-
aged Best Buy’s in-store recycling program and set up a
supply chain to ensure that printers returned to Best Buy
are recycled to meet certain specifications, so that the
plastics can be refined and used as raw material in the
manufacturing of new HP printers. This effort resulted in
the introduction of the HP ENVY Photo 6200, 7100, and
7800 printers, the world’s first-in-class printers made with
closed-loop recycled plastic.
The HP ENVY printers represent what we refer to as “a
complete printing system backed by sustainable design.” In
addition to their recycled materials, these printers use Origi-
nal HP ink cartridges made with 48 to 73 percent closed-loop
recycled plastic, and customers can use HP paper that con-
tains 100 percent certified fiber or recycled content.
Partnerships like these help HP propel our circular econ-
omy strategy by delivering products that enable customers
to do more and consume less.
SUPPORTING OUR PARTNERS’
SUSTAINABILITY EFFORTS
the HP Planet Partners program. Recently, this program
has expanded to include Samsung toner cartridges.
Through the HP Planet Partners
program, returned ink and toner
cartridges become part of our
closed-loop recycling process, in
which recycled plastic from those
cartridges is mixed with plastic
from used apparel hangers and
plastic bottles to manufacture new,
high-quality print cartridges.
For many of these retailers, recycling programs are one
way to improve brand loyalty. For example, Staples—the
first retail partner to establish “drop-off” points for used
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HP Innovation Journal: Retail Transformation
HP’s sustainability partnerships are about more than just
selling and recycling products. We believe that through
collaboration, we can help our partners and our company
improve efficiencies and environmental sustainability in
our operations and global supply chains.
Our partnership with Walmart is a case in point. Like HP,
Walmart believes a commitment to sustainability can deliver
significant and lasting environmental and social bene-
fits, while improving the operation of its business. In 2017,
Walmart announced an ambitious supply chain initiative,
called Project Gigaton. Through this initiative, Walmart is
working with suppliers, like HP, to reduce greenhouse gas
emissions by one billion metric tons from the production and
use of the products it sells between 2015 and 2030. To put
that into perspective, that’s the equivalent of taking more
than 211 million passenger vehicles off the road for one year.
HP is supporting Project Gigaton through GHG emissions
reduction goals we set in three areas: