HP Innovation Journal Issue 13: Winter 2019 | Page 63

FROM THE GARAGE BY HP
Positive
Nature
For business decision makers, every supply decision affects not only the
bottom line today and tomorrow, but also sustainability goals and efforts.
A new partnership between the World Wildlife Foundation and HP aims
to change the way paper gets made—and used.
Everyone has seen the messages on the wall near the
office printer or at the end of an email: “Think before you
print,” “Please consider the environment before printing,”
or “Save paper, save a tree.” These messages spring from
the conventional wisdom that using paper requires trees,
so avoiding printing must be the more environmentally
friendly choice.
But what if printing could actually help protect and
grow forests?
While deforestation is still occurring in some places
around the world for paper production, companies that
source or make paper can actually benefit the world’s for-
ests, thanks to new developments in forestry practices and
corporate commitments to conservation. When people
buy paper and paper products that are sourced from
well-managed forests, their purchases can protect forests
instead of depleting them.
PHOTO BY JONAH PEDBERESKI
“Every business is in the forest business,” says Linda
Walker, senior director of corporate engagement for World
Wildlife Fund. “Because every business depends either
directly or indirectly on forests. For businesses to thrive
in the future, nature needs to thrive.”
HP currently makes all of its paper with fibers from
sources that don’t contribute to deforestation; the
majority of HP paper around the world is certified to
Forest Stewardship Council (FSC) standards, the gold
standard in forest management that protects people and
nature. That decision is part of a much bigger vision—a
forest-positive future, in which companies that source
raw material from forests account for their impact by not
only contributing to forest health today, but helping to
preserve forests for the future.
HP recently announced it is taking a huge leap forward to
this future with long-standing partner and conservation
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