HP Innovation Journal Issue 12: Summer 2019 | Page 44
4 WAYS MEGATRENDS HAVE
HELPED TRANSFORM HP
At HP, we use megatrends to inform and help
drive our broader understanding of macro trends,
including technology and non-technology trends.
We utilize HP Megatrends research when crafting
strategy at the company level, and at the level of
each of our organizations for business planning.
When we look at megatrends in the context
of dynamic, global changes occurring around
us, we often see emerging themes being driven
by the confluence of megatrends and their sub-
trends, offering us further insights, opportunities,
and challenges.
Megatrends also help drive our thought lead-
ership with our employees, customers, and
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HP Innovation Journal Issue 12
partners who want to know what we’re thinking
about the future. In addition to futurecasting,
they’re interested in key trends, how they may
impact their businesses, and the products and
solutions we offer.
HP Megatrends research makes an impact on
each organization within our company. This year,
we partnered on the broadest level yet across
the company for collaboration on our HP Mega-
trends report. To demonstrate the breadth of the
HP Megatrends’ research reach, we’ve asked four
HP innovators to share how it has helped trans-
form their organizations.