HP Innovation Journal Issue 11: Winter 2018 | Page 66

PREVIEW OF 2019 HP
MEGATRENDS REPORT
Doug Warner, VP and Global Head of Tech
Vision and Strategy, HP
HP uses megatrends to help inform the course we chart for
the future. These socioeconomic trends provide insight and
context for where economies, societies, and industries are
heading and what technologies will help get us there.
Each year HP looks at megatrends occurring around the
world, identifying which ones are accelerating, which are
converging, and what new trends are on the horizon. The
upcoming 2019 HP Megatrends Report places a particular
focus on how global trends impact well-being, particularly
with regards to economic solvency and sustainability.
The 2019 HP Megatrends Report (to be released in the next
issue of the Innovation Journal) builds on last year’s insights
on the increasing gap between the needs of a growing and
diverse global population and the constraints in productivity
and resources required to meet those needs. The 2019 report
will look at the topic of “Economic Segmentation,” exploring
global, regional, and metro income and inequality trends,
the labor and education influences on those trends, and the
resulting rise of new economic powerhouses.
The trends explored and key findings will include the
following:
• Increasing average incomes across all income bands
around most of the world Accelerated income growth in Asia, which will account
for two thirds of all income growth in the world between
now and 2030
• • How purchasing power parity paints a very different
picture of economic prosperity and status around
the world The risk an aging and shrinking workforce presents to
income growth in Asia and around the world
• How labor shortages could have an estimated 10%
impact on economic growth
• Where disposable incomes are increasing at global,
regional, and metro levels and the extreme variances
within regions and countries • The role automation and reskilling play in addressing
the labor gap and maintaining sustained income growth
• The growing global income inequality between the
top 1%, top 10%, and middle 40% of the population
• • The rate at which disposable incomes are increasing in
cities of all sizes, especially large cities and megacities
• How cities in emerging economies are starting to look
like cities in developed economies
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HP Innovation Journal Issue 11
The 2019 HP Megatrends Report also focuses on “Energy”
and how increasing incomes are putting additional strain on
our natural resources. Electrification is often seen as a sign
of modernization and reflects increased income and class.
Take, for example, a Bangladeshi study that shows village
household per-capita expenditures increasing by 8.2% and
overall total income going up by 12.2% due to electrification.