HP Innovation Journal Issue 10: Fall 2018 | Page 35

Creative storytelling and future-forward tech
come together for untethered, fully immersive
films made to ignite your senses.
E V E RYO N E R E M E M B E RS TH E FI RS T TI M E .
A N G E L A MATU S I K
H e a d O f B ra n d J o urnalism ,
Th e G a rag e By H P
You strap on a headset and step into a world you’d never be
able to visit in person. Perhaps you’re floating in the deep
as 20-ton whale shark drifts by, or you’re standing on the
precipice of a soaring vista with the breeze ruffling your hair.
Your heart beats faster, your senses sharpen to take in what’s
around you, and you try to remind yourself that your brain is
being fooled by technology, that this isn’t real.
That’s how it felt when I first gave location-based VR a go
at SXSW four years ago, when the technology was still in its
infancy. The event was a “Game of Thrones Experience” and, as
a rabid fan, I was only too eager to step into what appeared to
be a rickety elevator shaft and be instantly transported to one
of the series’ most iconic settings, the North Wall.
The Garage by HP
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