HP Innovation Journal Issue 09: Spring 2018 | Page 7

D O U G WA R N E R
Vice Presid e nt a n d G lo b al H e a d of Te ch Visio n & Strate gy, H P
C H A N D R A K A NT D. PATE L
C hief Engin e e r a n d S e nio r Fe llow, H P
At HP, our work on Megatrends is focused on directionally
predicting where the world is headed, and about boldly
ensuring a successful and relevant place in it for HP and
our customers.
Three years ago, we laid the foundation for our
Megatrends research, identifying four major Megatrends—
Rapid Urbanization, Changing Demographics, Hyper
Globalization, and Accelerated Innovation—that will have
a sustained and transformative impact on businesses,
societies, economies, cultures, and our personal lives for
years to come.
Since our inaugural report, we’ve seen some trends
accelerate, new ones emerge, and are now witnessing the
convergence of a few trends, creating even greater impact,
shifts, and challenges.
The magnitude of change we are embarking on is
like nothing we’ve ever seen before in our history. Take
into account that by 2030 there will be an estimated 8.5
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billion people on Earth . A large portion of this population
will be made up of the additional 1 billion people joining
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the middle class , predominantly in Asia and emerging
markets. This new consuming class will represent nearly
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$30 trillion in spending power, residing largely in urban
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epicenters. In fact, 1 in 3 people will be living in cities with
at least a half a million population.
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